There has been a dramatic increase in field marketing, product sampling and experiential marketing campaigns over recent years.  You only need to read the trade press to get a feel for the vibrant discussions that such campaigns cause with “brand experience marketing” being said to be of serious interest to 61% of Marketing Managers and Directors.

Quite a few of these campaigns benefit from being trailer or vehicle based.  Such hardware can provide a large visible presence, a means of transporting stock and in some cases, preparing roadshow sampling.  In business to business campaigns a mobile base can be ideal for product demonstrations, lectures and meetings, enabling much more to be achieved than can be undertaken by a sales staff operating from their cars.

In our experience a range of trailer or vehicle sizes and shapes have been used at some time or another.  There is no right or wrong, the choice is determined by the key campaign elements and we are always happy to discuss your needs with you to find the best vehicle for your campaign.